Негатив в медиа
вот почему оказывается...
" The reason dates back long before the Internet, back to when our earliest ancestors lived on the African savanna. The human brain has not changed much since then. Its capacity for emotional response evolved as a survival mechanism.
Powerful as it is, the human brain has limited information-processing capacity. The emotions' crucial function is to take command of the brain and focus its attention on situations where survival is at issue -- danger, opportunities to reproduce, moments to nurture offspring.
When the brain is challenged to process very difficult information -- let's say, multitasking amid an overload of information -- an emotional response is commonly produced. This is natural. In the face of a confusing welter of information, the emotions rise up to focus the brain on something they sense to be vitally important.
Think of hundreds of wild animals moving around chaotically on the savanna. And then a lion. The survivor's brain pays attention to the lion.
This is one reason, a neuroscientific reason, that emotionally charged presentations of information -- on-the-scene crime reports on TV, for example, or passionate blogs, or cable news ranting -- have been growing in importance while emotionally cooler presentations -- in mainstream newspapers, for example -- have been declining."
"Reasoning". Chicago Tribune. July 15, 2007
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Re: Негатив в медиа
Originally Posted by sharik
