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Material Girl[edit]
In 2010, Madonna and her daughter, Lourdes Ciccone Leon produced the teenage fashion brand Material Girl, named after her 1985 single of the same name.[6] The 1980s inspired clothing line, borrowed from Madonna's punk-girl style when she rose to fame in the 1980s, was released under the Macy's label. Taylor Momsen was chosen to be the face of the brand which consists of apparel, footwear, handbags, jewelry and accessories.[7] In 2011, she was replaced by Kelly Osbourne and currently Georgia May Jagger is the face of the line.[8] Prior to the line, Macy's New York department store created a section called Madonnaland in 1985. It was established to coincide with her Radio City Music Hall concerts as part of The Virgin Tour. They sold clothing and jewelry resembling those worn by the singer at the time and held a look-alike contest in the store. This look would later inspire the Material Girl collection.[3]





