The subject line actually goes: "Tell Subaru Its Commercial Is Ignorant." Uh, aren't they all? Ignorant, I mean.
There's a terrible commercial for the Subaru Forester SUV, where a little girl abandons her pet rabbit in the woods, and the abandonment is portrayed as an admirable, loving act!
The commercial opens with the little girl and mother driving in the car through the woods, and the mother says, 'Are you sure about this?'
The girl says yes. The car goes deeper into the woods. The mother says, 'Here?' The girl says no. The car goes further into the woods. 'Here?' 'No' Finally, a rabbit hops by and the mother says, 'Here?' Seeing the rabbit, the girl finally says 'Yes.'
The two get out of the car and remove a large, all-gray, lop-eared domestic rabbit from a cardboard box and let him go into the woods. The mother and daughter then walk back to the car, happy and satisfied. This is portrayed as a loving, tender moment between mother and daughter, as if the mother is proud of the daughter for carefully choosing the site where they abandoned their pet rabbit.
Subaru thinks it's being animal friendly with this ad. Instead, it's a study in ignorance. I grew up in a rural area of Southern Maryland, and down there, people refer to 'dropping animals.' Almost every companion dog my parents had was an animal abandoned into the wild. Please contact Subaru (1-800-782-2783) and educate them about the cruelty of abandoning companion animals. Just say that you've been in the market for a new car but after seeing this ad, you'd never buy a Subaru. On the web, go here, urge them to pull this commercial.