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[In a bid to prop up earnings for existing drivers as the coronavirus freezes normal activity, Lyft Inc. said Wednesday it will stop adding new drivers to its platform in many cities. Uber Technologies Inc. said it slashed nearly all marketing campaigns designed to recruit drivers and is evaluating whether to follow Lyft in limiting the ability for workers to sign up.
Spending on Lyft and Uber has been falling across the U.S. in the last couple weeks, mirroring slowdowns in other countries during the virus outbreak. Each company saw a decline of about 20% last week compared with the week before, according to Edison Trends, a research firm. ]